SOCIAL MEDIA & CONTENT
Dough had a large social media following but engagement was hard to come by. They asked us to manage their pages, create content and run their ads.
What We Did
Each month we carried out a content session. One of our student content creators went along to their restaurants and photographed and videoed the heck out of it.
Once we had a bank of top quality content each month, we used this to create engaging content multiple times a day. From snappy, engaging videos to hyper relevant topical posts, speaking the audience's language was the name of the game.
Finally, we ran a strategically astute, ongoing ads campaign. The campaign focused on retargeting website visitors and social media engagers to encourage repeat custom whilst using a series of lookalike audiences to find new customers.
Over 1000 engagements a week and average cost per menu click of 7p.