The Brief

 

The Meadows Festival is Edinburgh's premier community festival. Held at The Meadows ​in the city centre, the festival relies heavily on volunteers. In previous years, their social media had been hard to manage with little structure. They asked us to manage their Facebook, Twitter and Instagram in the lead up to the festival and over the weekend itself.

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What We Did

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In the lead up to the festival we helped structure their posting schedule, creating content and planning messaging to ensure maximum exposure.

 

On the weekend itself, Lucy (Edinburgh Napier student) was on hand to update all their social media accounts, keeping attendees updated with what was going on around the site! 
 

The Result

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Over 10,000 engagements across all channels on the weekend itself!