Facebook: Who, What, Why?

Famously founded by Mark Zuckerberg in a Harvard dorm room, Facebook has grown to become the undisputed king of social media. Gradually adding features and developing their range of services and products, Facebook has become one of the marketing world’s most valuable tools. The site’s reach and near constant presence in 21st century life makes it essential for your business. We at 95 Social can help you get the most from your Facebook presence.


Facebook is used by over 1 billion people every single month. This means that promoting your business on the site allows you to reach almost every type of customer. Upon launching Facebook, Zukerberg planned to create a network exclusively for students. However, the mass appeal of his brand new communication tool persuaded the founder to open the site up to the public. Today, Facebook is, arguably, the most diverse social network. Customers of all ages and social groups with a range of interests use Facebook every day, making it the ideal place to promote your business.


Unlike other social networks, Facebook doesn’t really have a niche. The site is largely flexible, allowing you to post a range of media and interact with customers in more ways than the majority of other networks. Last year, lots of businesses made great use of video marketing on Facebook, relying on customers liking and sharing interesting uploads to reach new clients. We predict that, going forward, Facebook’s new Live Video service will provide fantastic reach for businesses that choose to incorporate it into their social media marketing strategy.


Put simply, Facebook is a must. The sheer volume and breadth of audience makes Facebook the social network for marketing. Facebooks ad services are cost effective and can provide a sizeable return on investment. If paid marketing isn’t what you’re looking for, you can reach a substantial audience organically on Facebook. The site’s business focused tools allow for engaging interactions with customers and when used correctly, ensures fantastic visibility.

If Facebook sounds like the social network of choice for your business, get in touch with 95 Social for the most personal, flexible and affordable social media management in Edinburgh. Our student and graduate social media managers have grown up with Facebook and know exactly how to make it work for your business.

Arrange your free social media audit today by emailing hello@95Social.co.uk

#SocialMedia #Facebook

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