A blog is often the cornerstone of any business' digital marketing strategy. There are so many great reasons to produce a blog; it helps with your SEO and boosts your ranking on google, it can help your brand express itself and it gives you social media worthy content. Blogs are great, however getting them right can be tricky. Here at 95 Social our content creators know how to get the most out of your blog and have helpfully compiled their 5 top tips.
The Harry Potter books were great, however very few people have time to read one every day. Of course, you’re not trying to write the next great novel, so try to keep your blog quick and concise. Keep on topic and keep it brief. People don’t have time to read thousands of words.
Keeping it brief isn't enough. Your blog has to be worth reading and able to keep your reader’s attention. The most important part of your blog is the content. Choosing a topic that people want to read about is essential and getting it wrong could lead to your blog simply blending in amongst the background noise.
This goes hand-in-hand with keeping your blog interesting. Make sure your blog is targeted to your readers. When choosing what to write about, think like your target audience and what they want to read about. Targeting your blog towards a specific audience makes it easier to write and is more beneficial to your business!
Everyone likes helpful information and useful tips. Blogs with a purpose are far more popular than those that are simply posted just to fill up some space on the website. Offering your readers something of value makes spending time reading your blog worthwhile and will keep the readers coming back.
There’s no point writing about something that happened last year. People want to know about the latest happenings in your field. Make sure to keep your blog relevant and up to date. Otherwise you’ll soon be considered old news.
Consistent blogging isn't easy! Thinking of appropriate and interesting topics can be a struggle but our 95 Social content creators are here to help. If your business is looking to re-vitalise its blog our team can help you write fresh, unique content.
Get in touch today: hello@95Social.co.uk